Strategy AI Creative Studio
A Discord bot that gives 70+ people at Strategy image, video, audio and 3D generation in one place, including output that stays on brand.
Project
- Role
- Designer, developer, maintainer
- Client
- Strategy
- Year
- 2025
Tools
- FAL
- GitHub
- Grok
The creative team used generative tools all day, spread across different platforms and logins, with no shared history. The team already worked in Discord, so I built the studio there. Results land in shared channels, where anyone can see what others made and reuse a prompt.
One channel, one job
Each channel maps to a model and a use case. You don’t pick a model; you go to the channel that makes what you need and describe it. The first tier is brand-locked, with hidden reference images and fixed prompt prefixes on the server. Further tiers cover general images, editing, video, audio, 3D and a few multi-step apps.
Maxi Poster is one of those apps. A single command runs scene generation, headline, logo placement and upscaling, and returns a finished 9:16 poster in about a minute.
Under the hood
Python on discord.py, hosted on Render, with FAL as the main model provider. A queue keeps simultaneous jobs from colliding, progress updates replace silent waits, and every push to GitHub deploys. Eleven services sit behind one way of asking.
It has made tens of thousands of assets so far, and its patterns now shape how Strategy approaches internal AI tools.