INU
A new mobile investment platform for the Czech and Slovak market, from first research to launch. I led design at McKinsey, with a team of up to 25.
Project
- Role
- Design lead
- Client
- McKinsey & Company
- Year
- 2023
Tools
- Figma
A regional bank wanted a new investment product with simple onboarding and a proposition strong enough to stand out. It had no design team, so we were the design team. I led the design stream for eight months and reported weekly to the client’s CEO.
Research to product
We started with about 20 hours of one-on-one interviews and kept testing with a panel of around 30 people throughout. Ten or so workshops with the client shaped the value proposition. Service blueprint, journey maps, a user story map and prototypes followed, each used to make decisions rather than fill a deck.
I did much of the UX and UI myself across the app and website, over 300 screens at launch. The key insight: people in this market are cautious about risk, but they will invest when the path to a first investment is short and clear.
Shipped
The app launched on iOS and Android with onboarding, bank verification, portfolio and wallet. We handed over a full design system so the client could keep building without us. The live product is at inu.com.
“Your upwards communication and client relationship-building, specifically with the CEO, along with your practical demonstration of your deep skillset as a UX and product design practitioner as you built a new digital investment platform from the ground up, were particularly impressive.”
McKinsey evaluation, 2023