Brand & Design Intelligence Johan Engelbrecht
2022

Selected McKinsey work

Three shorter engagements: a bank's digital transformation, a sustainable travel concept and a market for carbon trading.

International bank: dashboard, accounts and cards.
Pure: wallet, trip planning and community.
Pure: trip tips, EV ride booking and sustainable places.
Presenting a prototype to a live panel on a carbon sequestration project.
Prototype with farm data and carbon impact.

Project

Role
Design lead
Client
McKinsey & Company
Year
2022

International bank

I led a design stream of about 15 people on a digital transformation for a large international bank. Workshops, research, service blueprint, journeys and hands-on UX and UI for the mobile app, which shipped on iOS and Android. The client team came away able to carry on without us.

Pure

A concept for a travel client: what would a sustainable travel service look like, and would people pay more for it? Research said 48% would. With one other designer I built the story, the journey and a full app and brand concept, from carbon-aware trip planning to a loyalty programme. It’s dark by default to save energy.

Carbon trading

Market design for carbon trading that cuts emissions and improves farmers’ incomes. I wrote the problem statement, ran value proposition workshops, built and tested prototypes, and managed the design team. The result was a market design strong enough for the client to take to investors.